Digital Revolution is pushing forward.
It is a reality that you can even control a full building from a smartphone in your pocket. Lights, windows, wifi, electricity, plugins, doors, cameras… Everything is connected.
To understand it properly, it also means to bring the candidate to the beginning of the Recruitment Funnel Activity.
It can include a wide list of tasks as the following:
-Career Website Design
-Targeted Marketing Campaigns
The Magic Tools of a Recruitment Marketing Responsible.
If you are working in Recruitment Marketing or a similar position, you will agree in the following tools as the essential kit for effective results.
1. A Responsive Career Portal / Website
2. An Email Marketing Platform
3. Social Media Management tools
4. Social Media Analytics Access
5. Google Analytics
6. A CRM Platform
7. Graphic design tools like www.canva.com or Photoshop
8. Access to Free Resources Databases
9. A fast computer!
The following competencies are a big plus as well:
-Experience or a mixed knowledge of HR + Marketing
-Creativity, thinking out of the box
-IT-oriented technology lover
-SEO & SEM Experience
Much more is happening.
As it was expected, this is not the only position gaining some relevance in the HR Industry. Much more is currently happening and it is about to happen very soon. Some positions are appearing more and more and becoming common among different organizations.
VP of Human Capital Strategy
VP of Strategic Partnerships
Director of Social Innovation
Director of HR Marketing
Director of Engagement
Work-Life Balance Advisor
Remuneration & Financial Planning Advisor
Talent Sourcing Director
HR Intelligence Manager